As you prepare for a video conference, there are several items to get into place. It starts with organizing the presentation by selecting a date. You will then need to inform those you wish to participate.
Once you have confirmation of those that will be joining, selecting the right platform to hold the conference on is next. The better prepared you are to display your idea, product or service; the more likely you will be to secure long lasting clients.
Presentation Development and Planning
What many business persons neglect to realize is that there is a development stage required for video conferencing. This process includes several steps with concept determination coming first.
The development stage includes the who, what, where, when, why and how of the presentation. This should include every aspect of the product or service being sold or discussed. You will need a carefully drafted outline to complete this step.
The planning stage should include documentation of beta testing and product development. Clients like to see these numbers and proof that the product or service is effective.
When preparing the presentation, it is important to ensure that all of your equipment is in place and properly working.
Items to add to a checklist include:
- Quality monitor
- Adjustable volume
- Fast data transfer rates
- Multiple operating system compatible software choice
- Visual aids
- Portable, noise cancelling microphone
These are the basics. You may include a slide or PowerPoint presentation to provide more aid to your pitch.
Conferencing Software Choice
You should select a software program that is universally compatible, such as Skype or a Google Hangout. These are the most reliable options for a video conference. A secure meeting can be created with individual invitations once you are ready to start.
The good thing about using a Google Hangout is that you can post or save the conference. It is possible to save just your presentation to put on a company website or YouTube for clients to share with partners and other decision makers in the company.
Pitching a Concept
Once you have completed the development and planning stages, you need to compose your pitch. The pitch should be structured to introducing the product first. You will then describe how it functions.
Following these steps, you will explain why the client needs the product or service. In this step you will include how it is applicable to their specific business. Clients have to understand why they need something to bite.
After the Pitch
After you have completed your pitch, it is best to allow time for questions and discussion. This will open up the floor for negotiations for a contract or to schedule a more in-depth meeting. What you want to do is let the client know that you welcome their feedback.
Knowing what the client things or what questions they have is vital. You will be left with an uneasy feeling if the conference is closed without any discussion. It is a professional tool to give a potential the amount of time they need to have their questions answered.
These tools will provide you with the necessary means to develop and present a successful video conference.
Careful planning, with high-quality software and equipment, ensures that you will have a smooth presentation. Keep notes close by so that you stay on track. The notes can be kept out of the line of view of the client.
Do your best to appear organized and confident. Some nerves are expected, but you should remain excited when speaking about your product or service. Clients can read your vocal tone and body language in regards to your comfort level in speaking about a product or service.