Social media platforms hold a lot of clout when it comes to sharing SEO content, but nothing compares to Facebook – the big kahuna of the social media realm. Having a Facebook page is integral for successful SEO in business today. However, it’s not just about having a company page; it’s also about how you maximize that page with the content you share.
Company Facebook pages allow anyone to interact with your page wall, even if they haven’t liked the page. This is great news for you. It exposes you to increased shares and user interaction-if you share successful and relevant content. Here are several tips you can use to improve your sharing campaign.
1. Integrate with Other Platforms
If you want to increase your social media sharing and content base, integrate your company Facebook profile with other social media platforms. This makes it easier for you to share information across the web.
Companies should specifically look into linking Facebook to their niche-specific platforms, like LinkedIn, CrunchBase, and Goodreads. For example Park View Legal, a credit repair company, has a profile on CrunchBase, which is a dataset of startup activity. On their CrunchBase page, they make it possible to directly share any information on their CrunchBase profile to Facebook so that their posts reach a broader audience.
2. Use Imagery
Every photo you post should aim to bring out an emotion in the user. If you aren’t getting a reaction, your followers will simply skim over your post as they scroll through their news feeds. This does not mean you need to use an image for every post; you may choose to post an inspirational quote, a clever remark, or a short introduction to a link outside of Facebook. These help to diversify your page and avoid over stimulating your followers with imagery.
3. Embrace Brevity
Your posts don’t need to be long. In fact, according to a study by Buddy Media, posts that have 80 characters or less will engage users 27 percent more than longer posts. As people scroll through their never-ending news feeds, they want to keep things moving and don’t want to take the time to slow down for a long post.
However, that doesn’t mean that all long posts need to be short. In fact, you can gain a lot of mileage by posting a mini blog post right on your wall every now and then. Just be sure to keep these mini posts few and far between to ensure variability.
4. Don’t Forget the Call to Action
There isn’t much point in sharing content if the user doesn’t know what to do with it. Sure, they’ll find a few minutes of entertainment, but that’s not going to do anything to advance your business, which is why calls to action within Facebook posts are so important. It lets the reader know what to do with a post and drives traffic to the desired location.
To use effective calls to action, avoid overusing obvious statements like “Contact us today!” Mix things up with an enticing phrase such as “Click if you agree.” One Facebook post with over 11,000 shares from Gallery 2166 used the simple phrase “Dare you not to share this.” Apparently the reverse psychology worked on users!
5. Pull Some Heart Strings
There is no shame in using a good cause to pull on some heartstrings and boost your campaign. By posting about a worthy cause that’s relevant to your business, you’ll gain customer sympathy and help someone in need. For example, if you run a clothing store, share a photo that says,” For every comment, share, or like we receive, we’ll donate one article of clothing to women and children in Africa.” This post shows that you’re a human business who cares about the world, while boosting your social signals at the same time.
After taking these steps into account, be sure to maintain customer-business relationships by going back through and commenting here and there. It will improve your image and create further brand loyalty.