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Keeping Up with the Dynamic World Wide Web

Internet Marketing Strategy

The core of internet marketing is based on attracting visitors to a website from multiple online sources. Search engines and social networks provide the majority of traffic to most domain names on the world wide web. Search engine optimization (SEO) services can boost the rankings of websites on the most popular search engines in the world such as Google, Bing and Yahoo!. Organic methods of SEO include the creation of high-quality content that’s relevant to the overall theme of a website. Copywriting services generate unique articles and blog posts that are posted periodically. Additionally, it’s important to create mobile-friendly webpages. According to Nic Brown, director of digital strategy at Jakob Marketing Partners, “Google has been communicating the need for mobile websites.” Aggressive SEO tactics also include sponsored campaigns such as pay-per-click (PPC) advertisements. Internet marketing experts also try to list their clients’ on virtual directories and virtual maps that display information about businesses, organizations and other notable sites.

 Codes and Scripts In Web Design

Search engine robots use complex formulas to rank websites. The automated algorithms often analyze the architectural aspects of webpages. The best websites have foundations that are based on the latest implementation of HTML5 and XML coding. Additionally, smart webmasters take advantage of Cascading Styling Sheets (CSS) to make quick updates to the HTML formatting of multiple webpages simultaneously. New versions of web browsers usually don’t support outdated HTML tags that define the layout of webpages. Modern websites also run on complicated scripts such as PHP and Javascript in order to support animations and other interactive functions like form submissions. It’s important that such programming languages be updated with all of the latest plugins in order to ensure that a website is accessible to users on different web browsers. However, websites shouldn’t be overloaded with Flash animations and similar technology because search engine robots often look for text-based content in order to make accurate evaluations.

 Responsive Web Design

A good website needs to be compatible with multiple web browsers. These days, responsive web design (RWD) dictates the way that webpages are built for desktop and mobile platforms. A single URL needs to have separate versions for individuals who use personal computers and smartphones. Responsive websites can automatically detect the type of device that’s being used to access content. Based on such analysis, the appropriate site version is loaded. Websites that target an international audience should have several versions of a site in different languages.

Location-based services can be useful in loading a website in the appropriate language based on the user’s IP address. When creating webpages, web designers need to consider some popular mobile platforms such as Android, iOS and Windows Phone. Some mobile operating systems might not support certain file extensions for videos and graphics. Therefore, websites should be loaded with multimedia that’s universally compatible with desktop and mobile browsers. Documents should ideally be in PDF format and images should have JPEG extensions on webpages.

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