Web design projects can be a big deal, and they can mean the difference between a successful branding process and one that fizzles. It’s all well and good that you’re part of a great company with a great product, but if that doesn’t get communicated through website design and operability, then you’re losing out on a gigantic opportunity as a business entity.
And with this in mind, even before the actual design and coding processes begin, the better you and your team do during the brainstorming process, the better the end result is going to be. Check out the five tips below to help you get this vital part of your project done correctly.
Read Up On the History of Design In General
It’s not a bad idea, when brainstorming the design of your web project, to go back and read about the history of design in general. With just a few hours of reading, you’ll be inspired by cultural changes, historical changes, changes in technology, and changes in advertising metrics that have all moved design forward and onward. Website design is just the latest and most digital form to be used as a method of business communication, so checking out what has come earlier will give you a much better idea of what needs to be accomplished to have a successful end product.
Look At Award Winning Sites
An easy second tip is to look at award winning websites. What kind of colors and shapes do they use? What kinds of fonts, headlines, structures, types of photos? The more that you know about what works for other successful businesses, the better that you can emulate the tactics that have worked for them. It may be a fine line between learning and stealing though, so be sure you’re very careful about actual content, as any sort of direct copying will be frowned upon if it’s caught on to.
Keep Responsive Design In Mind
And since the mobile revolution, website design has changed gears as well. Because more and more people are logging onto the internet via mobile devices, you have to make sure that your design follows responsive recommendations so that the experience will be as nearly flawless as possible regardless of the way people are connecting to your site.
Remember That Design Isn’t Just About Looks
And though you might think that the priority of design is all about how a site looks, it’s just as important how well the design feels. And that means speed. How fast do things load? How quickly does your site allow for navigation? It can be as pretty as you want, but if it gives off a frustrating user experiences, people will just leave and go somewhere else.
Keep Your Audience and Goal In Mind
It’s easy once you get started brainstorming and designing to get lost in technical details as well, and forget about your overall goal and your audience in the process. If anything that you do starts moving away from the point of your website and your desired business communication format, scratch it right away!