Whether you refer to it as viewer or audience retention, this metric basically refers to the how well your videos are able to keep the audience watching. It goes without saying that ideally you’ll want to keep viewers watching for as long as possible, which is why it makes sense to do as much as possible to improve viewer retention.
While there are many different factors that can affect the viewer retention of a video, these four tips in particular will help focus on the most important ones:
- Pique the interest of viewers within the first 7 to 10 seconds
As a rule you only have about 7 to 10 seconds to pique the interest of viewers or they’ll click away and go elsewhere. That is why it is important to highlight why the viewer should be interested in the video right from the get go, and outline how it would be beneficial to them.
- Keep videos short
With every passing minute, more and more viewers are likely to lose interest and click away – which is why it makes sense to keep your videos short and direct. While the exact duration that is best varies depending on your audience and platform, a range between 1 to 2 minutes is generally best.
- Be animated
One method that has been proven to improve viewer retention is to have a video that is ‘animated’. That doesn’t mean that it has to be an animation, but rather that its mannerism should be animated by shifting scenes, adding new elements, or even including an animated personality.
- Track, measure and learn
The best way to improve viewer retention is to track it, measure how it changes with different approaches, and learn from that data. By doing so you can incrementally improve your videos so that they retain more viewers.
Of course before you can retain viewers, you first need to create and publish video content – which is something that Movavi Screen Capture for Mac can help with. It is a video capturing software for Mac that will let you record your screen and create a wide range of content including video guides, interview sessions, demonstrations, and much more.
In contrast to other screen recorders, it is easy to set up and start recording with Movavi Screen Capture for Mac. More importantly you will be able to adjust all the recording parameters you requires, such as the audio source, sound levels, frame rate, and so on.
Simply put Movavi Screen Capture for Mac will give you the means to record high quality video footage that is perfect for videos and likely to help with viewer retention as well. Assuming you want to create video content, be sure to try it out and put it through its paces for yourself.