People today are on visual overload. Everywhere that you look, you’re inundated with data to process. It doesn’t help that your phone is conveniently close to you every second of the day and you probably work in an environment where the computer and the internet are the avenue by which any work gets done.
The world developed technologically speaking extremely fast. In only 25 years or so since the internet has been around, the way that business is done and the way that life operates on the daily has been completely transformed. In order to make an impact in the business world in particular, it’s crucial that you have a website to promote yourself or your product. If you want to stand out amongst the masses, here are some tips and tricks for making your website impactful:
Appeal to Emotion
Anything that draws a crowd or makes an impact in the world does so because it appeals to emotion. In everything that you do on your website, make sure that you’re making an emotional connection. Be sure to hit on something that intrigues your reader. Whether you’re talking about the power of art in children’s lives, or talking about how a pair of shoes will change your life, as long as you hit on the emotion and accurately display that in your website, you’ll be able to make an impact.
Call People to Action
A very popular thing to do in web design as of recently is to use a hero image. A hero image is an eye catching graphic that is usually accompanied by a succinct phrase that is a call to action for the viewer. The call to action might be to scroll farther down the page, or it might be to subscribe to a newsletter, it might be to make your life better by purchasing their product. The point is, if you can emotionally trigger somebody, reel them in with a hero image, and get them to do what you want through a call to action, your website will stand out amongst the others.
Keep Things Simple
If you want your website to have an impact on your viewers it’s important that you keep things simple in the end. Web design can become complex and if you have too much information on a page and it’s not organized well, your viewer will not want to spend time on your page at all. Give people what they need without overwhelming them.
In the end, your website is an expression of your business and should be everything that you want it to be. It’s a fine line to walk because you have to show individuality and creativity, but you also have to be practical and play by the rules.