By now, you may already be using Creately to craft comprehensive flow charts, UI mockups, and much more. You may have even planned out a thorough presentation using a collaborative flowchart to allow your team to stay organized throughout the planning process. But no matter who you’re presenting to–whether a group of social media influencers or multi-millionaire venture capitalists–it’s important that your presentation match the aesthetic of your website.
When you think about a website, one of the first things that comes to mind is branding. How does your website look, and how does that aesthetic associate with your business’s brand? The same thought process should be applied to your presentations. Far too often, teams create presentations that almost feel like separate entities. You might use default fonts, various colors, or the most basic stock photography.
Rather than go that route, take a look at your website and the crucial elements that were important to you during that particular development process. Now you can start to transition some of those key elements to your presentation as well. This way, the people you’re presenting too, who have already visited your website, begin watching the presentation with a sense of familiarity. The more you’re able to incorporate similar themes, the more memorable they will be. Here’s what you can do to make your presentation match your website:
Hire The Same Developer/Designer
Part of the reason your website might look so good is because you hired a professional developer or designer. Perhaps this person was a freelancer, or maybe you employed the services of a web design agency. If this is the case, you should highly consider using the same designer or developer to craft your presentation. After all, these are the people who understand your guiding brand principles best, and will likely still have a stockpile of the creative materials used to design your website. They can do everything from helping you with WordPress Hosting and manual WordPress installation to matching finishing touches on your presentation.
If that same person or service is no longer available, you should still consider hiring a professional presentation designer. Not only will this save you a tremendous amount of time, but you’ll be able to leverage their design skills, and can work alongside them to properly convey your brand, from the website to the presentation.
Use The Same Colors
Colors convey moods. Studies have shown that colors create certain reactions in our mind, and this is referred to as the psychology of color. Here are some of the colors that have been linked with moods in the mind:
- Grey: Balance, neutrality, calm
- Green: Peaceful, growth, health
- Blue: Trust, dependable, strength
- Purple: Creative, imaginative, wise
- Red: Excitement, youthful, bold
- Orange: Friendly, cheerful, confident
- Yellow: Optimism, clarity, warmth
Some presenters will certainly use the same colors that are associated with their brand, but stop all efforts there. A great website follows the 60-30-10 rule when it comes to color in design. This means that 60% of the website color is the primary color, 30% the secondary color, and 10% the accent color. Use the same mathematical-meets-design approach to crafting your presentation. For example, perhaps you’re using a lot of bar graphs in your presentation; you might use your secondary color to fill them in.
Font & Typography
Ideally, your fonts and typography will match those of your website. With a professional website, chances are you aren’t using your run-of-the-mill Times New Roman font as a header. Believe it or not, fonts convey personality and can communicate messages. Far too often, presenters choose a handful of basic fonts for their presentations, and it’s not very appealing to look at.
Use your header font for your title pages, your sub-heading font for your sub-category titles, and your website body copy for your presentation body copy. Typically, this structure follows a 70-20-10 rule. Seventy percent of font is body copy, 20% sub-heading copy, and 10% main header/title copy.
Graphic Theme
A graphic theme is the overall style of the website. You might have a retro/hipster theme, a modern theme, or a sophisticated luxury theme, for example. Each theme has its own set of images, icons, colors, styles, and organizational layout. Together, they convey a point and a message. The graphic theme of your website should mirror that of your presentation.
Icons are a great example of this. The icons you use in your presentation should be in the same family as those on your website. The same consistency should be applied to each of the other elements.