Many web designers that have come before you have learned a few things along the way. It’s your challenge to learn from the past, and design a better website each time. Maybe you are simply looking to make your current website more efficient and effective?
Whatever the case, there are aspects of web design that have been proven to boost success. Take a few moments out of your day, and check out a few educated suggestions as to how you might enhance your next business website design.
Navigate naturally through the content
You want to design your business website with natural navigation in mind. Traditional designs include a stationary navigation bar that follow throughout the design. Like this website shows, a stationary navigation bar makes it easy to move to and fro through the content of the design.
Sometimes referred to as a floating menu, stationary navigation isn’t the only way to go. You can get creative with the design of your navigation options, but make sure to keep it easy to follow.
Create quality content in blog form
Your business website needs the engagement potential of a blog section. When you invest in a well-written blog that pertains to the industry with which you work, you will draw in more of the right people to your site.
Your blog is a great platform for building rapport with your site visitors. Make sure to add a comment box and a “follow” option on each post, so people have an automatic reminder if they so choose.
Encourage communication often
Communication is a vital component of business, and it should be a major part of your website’s design. Encourage visitors to communicate with your organization as often as possible through the way you design you site.
In addition to the traditional contact page, you should add various pleas for communication in other strategic positions on your site. Your homepage, your blog, and your about page are all great places to drop a comment box or phone number.
Add social media share buttons
Linking your website’s content to social media is great for your organization’s digital visibility. Being seen online is the primary objective of any business website, because you must first be seen before building a connection.
Social media share buttons will help your website’s content be seen by more web users. Consider a click of the share button to be a free and instant marketing plug.
Search engine optimization is a tool
Research how search engine optimization (SEO) can help your content to be more effective in boosting visibility. When you understand how to design for the search engines of the internet, your website will flourish.