As a business owner or marketer, one of the most important tasks you have is getting your brand in front of people. You don’t just want them to just see your logo in one place – it needs to be everywhere. Thankfully, the evolution of the internet means it’s never been easier to circulate your brand’s marketing materials.
Check Out These 4 Strategies
Have you ever heard of The Baader-Meinhof Phenomenon? It says that after you see a product or logo for the first time, you begin to notice everywhere else. In other words, once an internet user sees your logo in an advertisement, they’re more likely to notice it the next time they see it in their social newsfeed. This is why it’s important that you find a way to get your logo out there.
Want to get your logo in front of as many people as possible, but not sure where to start? Keep the following tips and strategies in mind:
1. Design a Logo That’s Appealing
Before you can even begin to share your logo and attach it to various forms of marketing and advertising, you have to make sure the logo itself is effective. According to Brian Patrick Eha, former assistant editor at Entrpreneur.com, there are five secrets to making a logo stand out: simplicity, brand consistency, memorability, remarkability, and market testing. You can learn more about each of these ideas by checking out this article.
2. Leverage Your Website
Your website is the one thing you get to control. You can post whatever content you want and nobody can tell you otherwise. This means you need to maximize the space you have here. Incorporate your logo into as many different features as you can. Your logo should be in the header and footer of every page, as well as scattered throughout the site as many times as possible.
You don’t want to oversaturate your website with logos, but far too many companies don’t have enough representation. The more you expose your website visitors to your logo, the more they’ll notice when they run across it on third-party platforms (at least that’s what The Baader-Meinhof Phenomenon says).
3. Share Branded Content
Branded content is a term that’s really popular in the content marketing industry right now. It refers to content that’s genuine, natural, and valuable, yet somehow includes subtle marketing and branding. This famous Dove campaign is a wonderful example of well-produced branded content.
Branded content can come in a variety of forms, including videos, blogs, infographics, images, social media posts, and more. When properly developed, branded content produces high returns.
4. Use PPC Advertising
PPC advertising is effective for a number of reasons. However, when it comes to putting your logo in front of as many people as possible, it’s valuable for a completely different reason than most people use it for.
In most cases, PPC ads are designed to encourage internet users to click and move on to a landing page. When you’re just trying to get people to see your logo, you don’t even need them to click; an impression can do the trick. And the good news for you is that an impression costs nothing on most platforms – hence the term pay-per-click.
Don’t Underestimate the Importance of a Logo
A brand’s logo is extremely important. It says a lot about what a business stands for, who it’s targeting, and whether it should be taken seriously. In fact, a logo alone is sometimes enough to make a customer choose one competitor over another. Whether you’re a new startup preparing to create a logo or an existing company looking at rebranding and shifting your marketing messaging, paying careful attention to logo design is a critically significant aspect of building your company.