If you are involved in any aspect of web design, then you know how important analytics and analysis are. However, because it’s such a broad topic, there are a number of different perspectives that you can utilize to ensure that all of the potential opportunities for analysis and analytics that are out there are covered by your current and future activities.
For instance, inside web design you can offer analytics. In addition, through admin channels you can utilize analytics in order to improve your overall web framework. There are also the added benefits of being able to shorten feedback loops and showcase improvement when it comes to making sure that all of your data is collected in the same place and organized accordingly.
You’ll notice that a lot of different types of websites offer analytics as part of their services. This can be from pretty much any industry, from residential property management to programming to music to social networking concepts. The point is that as a web designer, you have the capability to add analytics potential to any website you create. It’s not even all that difficult anymore, as there are lots of third-party services that you can add on to whatever framework you’re programming in.
In terms of using analytics, if you go to Google’s analytics page, you’ll find a tremendous amount of information related to websites that you already have up and running. If you’re trying to figure out how to tweak your website in a way that will get more traffic, get more interaction, or get more people sharing and distributing your links and information, then analytics dashboards are going to be one of the primary tools that you make sure that you look at almost every day.
Shortening Feedback Loops
But what is the point of all of this analysis in the first place? Well, in order to succeed in today’s competitive website design world, you have to really work on the details of your project in the most fluid way possible, and this means making minor adjustments almost at every step of the way. And the shorter that your feedback loops are along the way, the more improvement you can make in a shorter time period. That said, different developers have different ways of doing this actual trimming of the feedback loop, but some common methods are to include surveys inside your framework.
And finally, if you have analytics available on any number of different situations within the respectful realm of your web design project, you can showcase improvement to any managers, stakeholders, or even interested parties in your design efforts. By having a dashboard view of all of the positive improvements that you’ve been making, you’re much more likely to get support from the administrative end of any contract.