Facebook is – arguably – the biggest social network on the planet. Millions of ordinary people log into their Facebook on a daily basis, to post status updates, chat to friends, and check up on people in their Facebook contacts. But although Facebook is good fun if you have nothing better to do, it is also a fantastic marketing resource for businesses.
All businesses need to market their products and services. For example, if you sell e-cigarettes an electronic cigarette advertising campaign via Facebook could net you a significant number of new customers. A specialist company such as Eventige will be able to design a Facebook marketing campaign for your company, but it really isn’t that difficult to do your own Facebook marketing.
Create a Great Facebook Page
If you want Facebook to work for your business, you need to create an effective Facebook page. Content needs to be relevant, enticing and interesting to readers. Branding is important, as is the name – use a name that is the same as (or very close to) your business name, so your audience can find you more easily.
Work Out Your Key Demographic
The beauty of Facebook is that you have the opportunity to meet pretty much everyone. However, your Facebook marketing campaign will be a lot more successful if you narrow down your selection to a specific demographic.
- Target existing customers – they are already familiar with your products/services and are going to be receptive to anything you post on Facebook. Ask them to ‘like’ your page and their contacts might be interested enough to check you out too.
- Share your page – Add a link to your Facebook page in everything you send, including marketing brochures. Make the most pf social plugins to drive social traffic for your online content.
Try and connect with as many people as possible. The more people you start a conversation with, the greater the likelihood is that they will spread the word about your products and services.
Facebook insights can help you save time by making it easy to see which posts garnered the most attention and how your audience responds to different media, for example video content. And if you are trying a new advertising strategy, use Facebook Insights to see how well it is doing.
Thanks to changes made to the way information is shown in Facebook news feeds, it is no longer as easy to reach fans organically. Most of what you post on Facebook will only be seen by a handful of your contacts. The rest will be blissfully ignorant, which if you are trying to establish an electronic cigarette advertising campaign on Facebook, is not good. The answer to this problem is Facebook advertising. Paying for Facebook advertising will dramatically increase your reach across the network. It’s going to cost your business, but in terms of reward, the financial outlay could be worth it.
Facebook marketing for business isn’t rocket science, but it does require a bit of time and effort. You also need to be proactive about replying to posts.