You can do all of the little things that the hundreds of articles out there tell you to do when it comes to marketing your business, but if you don’t keep up on it and do some follow ups now and then, people aren’t going to keep coming back, and you’ll never even know if what you are doing is actually working. You should have someone.
You can use an ROI calculator in order to find out the rate of return on your investment, that being your SEO tactics. There are other creative ways, however, that you can get an idea of how many people are being attracted to your website, and even how many are actually becoming customers after their visit.
Start A Newsletter Sign Up
If you really want to know if you are engaging your customers, one way to find out is to have a newsletter sign up on your site. Only those that are really interested in your business and what you have to offer are going to actually sign up. If you get a lot of people, then you know you are doing something right.
Make sure that people can easily find where to enter their email for your newsletter. One fo the best ways is to have a popup when they enter your website.
Use Your Social Media
Your business social media accounts can be a good judge of how popular you are. If you have a lot of social media followers, and they interact often with your pages, then you can be sure they are visiting your website.
Use your social media to share coupons, special deals, and even contests with your followers. These are all things that can bring more people to your site and convert their visits into sales.
Give Buyers A Survey
Set up a survey for your buyers to take. This way they can let you know how they feel about your website. You may learn it was difficult for them to find what they were looking for, which could be putting off a lot of potential sales. You can use this feedback that will make changes that will bring you more sales.
Not everyone that buys is going to take your survey, and you want to make it an option for them. No one likes being forced to take a survey, especially if they are busy.
Have A Counter For Visitors
Another way to compare your visitors to your sales is to put a counter on the pages of your website so that you can see how many visitors you are getting, as compared to how many sales have been coming through. Find an app that lets you determine unique visitors, so you know who has been lingering and who may be new.
By paying attention to what people are looking at on your website, what they are buying, and getting feedback from them, you are guaranteeing they bookmark your page to come back to often.