What is SEO And How Can It Help You?

Many people are put off by the acronym SEO and either assume it to be too difficult, too technical or too boring. In actuality, SEO can be a powerful tool to help your business, so keep on reading if you’d like to know more.

Royalty Free Photo

What Exactly Is SEO?

SEO, or, search engine optimization, is a method by which you can increase your rankings on search engines, meaning that your website or other platform will appear higher up in the search results and will be easier for people to find.

What Does SEO Do?

SEO makes it easier for anyone using a search engine to find your website. When formulating search results, search engines such as Google try to order results in terms of what it finds relevant and trustworthy. SEO seeks to make your website seem more relevant and trustworthy, so that it will appear further up in the search results.

This is primarily achieved by creating useful relevant content that includes lots of keywords and phrases, and having your site linked on other platforms. This is all picked up by the search engine and will help a website to rise in the rankings.

How SEO Can Help Your Business

So how can SEO help your business? If you are trying to develop an online presence for your business, you may notice that you are up against fierce competition from other similar businesses, potentially from all over the world. SEO will help you to beat those competitors, so that your website is the first that potential customers see when they use a search engine.

Let’s say for example that you have started a local coffee shop, and decided to create a website to attract more customers. However, three other coffee shops in the area have done exactly the same thing, and now all four of your websites appear when you search for coffee shops in your area. As your website is fairly new, you will most likely be the lowest ranking. SEO can help to boost your ranking so that people searching online for coffee shops in your area will see your website first, and hopefully end up visiting.

How You Can Increase Your Own SEO Ranking

DIY SEO may seem a bit overwhelmingly technical to approach all by yourself, but in reality, it is quite simple, and there are a few tips and tricks that will help you to implement your own SEO.

The first step to getting better search results is to produce an informative website that provides a lot of well-written, relevant content that is full of key words and phrases to anyone who visits it. Not only will this help your customers, but it’ll make your website seem a lot more authentic and trustworthy to a search engine.

The next step is to make your website easy to share, and to encourage others to share it. Creating social media accounts can be a great way to do this, as they allow you to easily share links to your websites at the click of a button. The more times that other platforms and websites link to your site, the more trustworthy and relevant a search engine such as Google will find you.