A lot of businesses today may think that you know longer need to have a traditional brand design in order to stand out from the crowd. After all, there are a lot of personal brands out there doing surprisingly well, and a lot of new media and social networking sites allow you to promote yourself easily. But the truth is that a proper brand design is still very important. Continue reading to learn why.
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A Brand Design Will Make You Stand Out
Think about the biggest brands out there today, from your favourite car manufacturers, to your favourite beverage brands. What they all have in common is the fact that they’ve created a design for their brand that isn’t only eye-catching and attention-grabbing, but also memorable. Their market share would likely fall if that brand design wasn’t there to help consumers remember them. The same holds true for small and medium sized companies. Standing out against the competition is made easier when you have a proper brand design that’s immediately recognizable.
Your Brand Communicates to Your Customers
The right brand design will properly communicate your message to consumers. When people see your website or logo, they’ll begin to associate it with either a positive or a negative feeling about your company. Therefore, you have to be careful about how you design your brand. Use the right colours that will appeal to your audience and evoke the right feelings in them. Create a logo that isn’t offensive and accurately communicates what you’re all about, whether that’s being eco-friendly, offering high quality products, or being focused on luxury. Connecting with your target market is easier when you can communicate in this way and get your message across with an image or your website.
A Brand Makes Marketing Efforts More Effective
Your brand design will be what you’ll use on all of your products and social media pages, in addition to your website and any other promotional materials that you hand out. On top of that, you’ll use your branding in digital advertisements online and on mobile devices so that people will recognise your company as soon as they see your branding. This will help make your marketing efforts even more effective, especially if your brand is associated with a certain jingle that you’ve come up with that will stick in people’s heads, or if you have a mascot for your brand that you can use throughout your marketing campaigns to remind people about what you’re all about.
It’s Easier to Get Others to Promote You Online
When you do really good work, whether your business offers unique products or really helpful services, people are bound to talk about you and want to help promote you. And with so many blogs all over the internet, you may find that bloggers end up posting about your brand. They may even link to your website when they mention your brand, thereby leading to an increased number of people visiting your site and learning all about you. Just make sure that you reclaim unlinked brand mentions by contacting the site or blog admin and asking them kindly to post a link to your site wherever they mentioned your brand.
People Pay More for Brand Name Items
Think about the major brands out there and the products that they offer. And think about the cost of those products. Without the branding, those items are very similar to cheaper alternatives, but consumers are willing to pay more for the brand. Therefore, having a proper brand design could even help you increase your prices.
As you can see, there are many reasons why a proper brand design is so important, so don’t neglect it.