A huge part of your business is your logo. Think of all the iconic logos you see daily. One look and you already know the business without ever reading its name.
But to build a logo you need to hire a professional to handle it for you. Or that was how it used to be before Wix created it’s free logo maker.
This logo maker allows you to create a professional logo for your company, and here is everything you need to know about it.
What is an Online Logo Maker?
An online logo maker allows you to create a logo for any type of business from the comfort of your browser. You don’t need to have any technical experience to do it.
It is allowing businesses to professionally brand themselves without the need to spend hundreds of dollars on a professional graphic designer to do it for them.
The best part is that you can see the changes in real time, so there is no need to go through multiple drafts with a designer.
Suddenly a process that could take weeks can now take less than an hour.
Simply enter your information into Wix Logo Maker, let the algorithms do their thing, and then you can vote on the best option and make custom changes.
Who Needs It?
Anyone who wants to brand themselves needs to take advantage of Wix’s logo maker. For the first time, there is a browser-based logo maker that can create a professional end product.
A logo is incredibly important for branding and startups that lack the budget to hire a professional graphic designer will be able to take advantage of this.
Any business in any industry will be able to take advantage of this.
Why Personal Branding is More Important than You Think
Personal branding is not just something you do. It is something you need to make a priority.
These days you have mere seconds to send a message. Your personal brand can say to a potential customer what an entire blog could say. When someone sees your name or your business it should immediately tell them who you are and what you’re all about.
Personal branding, in many ways, is your primary sales pitch to both new customers and old ones.
How Logo Makers Can Help You with Personal Branding
Nothing says more about your personal brand than your logo. This logo maker from Wix can get you a professional logo in a matter of minutes.
There is a near infinite number of customization options available. Play with the psychology of color and the way shapes appear to people. The way you make your logo sends out subtle messages to anyone who sees it.
So for example, red color may signify power, boldness, or dominance, green color will be connotated with care for the environment, morality and peacefulness, and yellow is more associated with playfulness, fun, and a young spirit. Of course, these connotations can vary, but to some extent, there are already well-established conventions linking certain colors to specific industries or brands, and when designing a logo you should be well aware of this and take it into account.
And because you can make the changes in real-time you can test out lots of different combinations. This will let you better understand what works for your personal brand.
And Wix is adding more and more options to their logo maker with every update.
But what makes a great logo?
- Keep it simple. You should always make sure that your logo is as simple as possible. Remember, less is more!
- Versatility. Your logo should look good no matter where you put it, whether it’s on a big screen or on the front of a coffee mug.
- Usability. The logo should have at least two versions – a color version and a black and white one. You should make tests and make sure that the shape and colors of your logo are clear at all times.
- Timeless. Don’t make your logo trendy because the moment trends shift you’ll be left with a logo that looks silly.
Keep these principles in mind when you build your logo, so you are making the most out of the Wix Logo Maker.
Is Wix Logo Maker Free? And What is Freemium Anyway?
Creating and downloading your logo is completely free. You can get the algorithms to come up with as many different options as you like, and then you can make your own custom changes from there.
After you complete your logo, you can purchase a low-cost plan to download the high-resolution file and more advanced options. It is all part of the ‘freemium’ business model offered by Wix.
Freemium is a simple enough concept to understand. Many of the services offered by Wix are completely free of charge and options like the high-resolution file require payment but are completely optional.
It’s the fairer way of doing business.
Final Conclusions (Is Wix Logo Maker Good for You or Bad for You?)
There are a few terms you can use to describe the Wix Logo Maker: versatile, accessible, and affordable.
By using this logo maker you’re branding your business in a professional manner without paying hundreds of dollars. With a nearly unlimited number of different customization options available, this is perhaps the best logo maker available today.
In short, the Wix Logo Maker fits into the freemium model perfectly and it’s a ‘must’ if you want to brand your business the right way.
Have you tried the Wix Logo Maker yet?