WordPress is an incredibly powerful and internationally popular tool for blogging, but has more recently become an incredible place for businesses and professionals to gain a platform on which to sell their wares, seen most particularly successfully in boutique clothing.
Offering an impressive range of themes and backgrounds upon which to build your ideal store, there has never been a greater time to be on there. Unfortunately, this means more and more stores are using the platform to great effect, meaning competition is getting tougher by the day. So how to remedy this? How to stand out in the world of e-commerce stores on WordPress? By designing your perfect store!
Ask Yourself Some Questions
There are thousands of ecommerce designs to choose from, many offering free live demos of their different attributes, meaning you can fully view their offerings before making the decision to download. This could take some time, so make sure you know what you want from the design and what it is about the design that will make it fit with your brand. For example, do you want clean, pale colors or something bolder and starker? What is it about your product that makes it unique? Who is your target market, and what would they be looking for in a website? What sort of things do your competitors use? Make sure yours stands out!
If you were buying something, what would you expect from their website? That it would be user friendly, easy to navigate and well functioning are obvious but crucial points, but what about the option to like something, add something to a wish list, show to a friend? Many WordPress sites offer drag and drop options, advanced menus and live chat opportunities. If your website is attractive to look at and easy to use, sales are bound to come without difficulty. For tips on how to maximize your marketing to drive sales on your WordPress site, click here.
Creativity is Key
WordPress alleviates the expense of a graphic designer, and while this is helpful in saving your e-commerce store money, it also allows you to use your own creativity to get exactly what you want, complete with your own branding. You know more about your business than anyone, so instead of spending time going back and forth with designers, designing your own will inspire you to use your unparalleled company knowledge and knowledge of the product to create a truly wonderful experience for your customer.
If you design your e-commerce store on WordPress with the customer in mind, sales are bound to follow. Highlight what is unique and different about your store, bring it to the fore with a number of inspirational themes and create a branded concept that draws everything together. A professional-looking, well-designed store is key in online retailing, so get ahead of the themes and trends for 2016 and make yours a site that customers will keep coming back to.