If you haven’t heard the news, you’ve been buried too deep in your latest web project. In 2014, there are more Americans using mobile devices than desktop, and the vast majority of people use a mobile device to research a product or service before making a decision (even if that purchase is ultimate in a store). In other words, if you design websites, you need to get on the mobile wagon pronto because that’s where your clients expect you to be. It’s an important addition to your already heavy plate.
However, before you get started, take a few days to optimize your office first. Do you have adequate lighting that doesn’t strain your eyes, accessories like the proper window blinds to minimize indoor sun damage, and are ergonomics in play? A suitable work space will maximize your work and results, so start there. Consider it a belated 2014 resolution, and now you’re time to get mobile ready:
1. Team up with an app developer
There are two ways to go mobile: Develop an app for the website, a mobile version of the website (or both). You can either check out the Business News Daily suggestions on how to develop apps yourself, or you can tag team with a developer friend. Choose the option that fits into your skill set, time frame and work preference. A buddy system works for some, but maybe app development has always been on your to-do list.
2. Add mobile versions into your packages
If you own your own web design company, you probably have set packages and/or a la carte options clients can choose from. Make sure to highlight mobile versions of websites and educate your customers on its importance. If you’ve done your job well and designed sites responsively, creating a mobile version will be relatively quick, easy and a means of making more with each package.
3. Catch up on design trends
If you’re like a lot of designers, you have a bag of tricks you go to over and over again. However, what if your tactics are on the Forbes list of outdated trends? Before offering new packages, take some time to overview the latest design trends, what’s dead (or dying) and what clients want. It’s easy to get overwhelmed with work, but it’s your job to stay on top of what’s in demand.
4. Pepper in SEO
Search engine optimization (SEO) should be a major driving force for website designers. However, it’s pointless if you’re not also educating your clients on why it’s important. Prioritizing fast page load speed, SEO-rich content (both text and visually) and of course avoiding black hat tricks is all crucial.
The world has gone mobile, but have you kept pace? It’s a great way to stand out from the competition.