The Internet is filled with millions and millions of business websites trying to make their mark in the same field as you. With all this competition, how is it possible for you to stand out from the crowd and get your slice of the market share? To help you accomplish this, here are three ways you can set your website apart in a presumably oversaturated industry.
Make Your Knowledge Apparent
One thing that can be particularly unique about you and your organization is your knowledge and experience. No one else out there, regardless of their education or experience, is going to have the same exact journey to the point where you are in your career. Due to this, you can take advantage of all that you’re gone through and accomplished to help share your knowledge with other people. According to John Hall, a contributor to Forbes.com, this knowledge can best be shared through your business website on your blog, through your social media channels, and in various forms of content that you can create to help people with questions regarding your industry or area of expertise.
Put Your Photos To Work
Another thing that can show how your business is different from those that may appear similar to yours is the people you have working with and for you. By putting a face to a name, people can start to differentiate you from others within your field. For this reason, Dan Scalco, a contributor to Inc.com, recommends that put their photos to work for them, especially when they’re of your products or people. For example, Scalco shares that if you own a law firm, you should have each of your employee’s photos on your website so your visitors can start to see your firm as more humanized and start to develop trust with you. Since no one else has the same employees or unique products or services that you may have, this is a great way to showcase those differences visually.
Create Valuable Partnerships
To truly set your business above your competition, you may have to start looking outside yourself by creating some valuable partnerships. According to Zach Bulygo, a contributor to KISSMetrics.com, building a partnership with another company or brand can help you reach larger audiences and can have some of that company’s good reputation rub off on you. Try to partner with a business or company that complements your without competing with you and that will be a natural connection for your customers.
If you’re having a hard time creating a website that stands out from the others already in your industry, consider using the tips mentioned above to help you move toward a more unique and successful path.