If you’ve built it, and they didn’t come, then there may be a few design issues with your business website. Creating a well-rounded, effective business website isn’t something you can do in just a couple hours.
It takes time, knowledge, and foresight to build a business website that draws in thousands of viewers per day. Take a few moments to work for the progression of your digital presence, and check out some of the most elemental design tips for your struggling business website.
Communication is vital
Working communication elements into your website’s design is a key tool for your business. It profits you to keep your digital finger on the proverbial pulse of your target consumers, and your business website is a platform for progression.
In addition to the traditional “Contact Us” page, add other pleas for communication to your design. Check out how this legal website worked more than five different ways to communicate into their page design. There’s no reason to question how to reach these legal lions.
Learn the concepts of SEO
Search engine optimization will teach you how to design your content to rank higher in the Google search results. The goal is to rank first on the first page of the SERPs (search engine results pages), and the road to success is paved with little SEO tidbits.
All the information you’ve already worked into your website’s design can be far more effective when you understand the concepts of search engine optimization. Spend time soaking in the knowledge that will lead you and your business straight to the top.
Optimize for mobile users
Mobile access to the internet is extremely prevalent, and the commonality of mobile web use is growing. People don’t sit at home on their computers much anymore. Instead, iPads, tablets, smartphones, and other mobile devices are the chosen method of access on the web.
Optimize your content to display correctly on the smaller screens of mobile devices to avoid alienating a large portion of the online community. Adding media queries to your coding is a quick fix for the issue, until you better understand the full scope of mobile optimization.
Integrate social media
Social media is the largest digital outlet you have as a business owner. Your business website should present multiple opportunities for visitors to share their experience on social media. Add social media sharing icons in strategic locations across your website’s design, so web users are free to share at will.
Build a collection of blog posts
If you don’t already have a blog attached to your business website, get to work. Building a collection of well-written blog posts is one of the best ways to stir up digital interest in your organization.