The design of a website should be user-friendly, enriching, and informative. The effectiveness of the website is directly linked to a user’s ability to navigate its virtual twists and turns. Highly complex web design often confuses users and results in lower numbers of visitors.
On the contrary, too elementary of a web design will leave users feeling unsatisfied with their experience. There has to be a cohesive balance of simple and complicated in web design to reap the maximum positive benefits. Take a look at a few of these simple tips towards a more efficient web design.
Create a memorable logo
Every business needs a memorable logo that speaks the message of their goals as an establishment. Regarding web design, create a large and colorful logo and pin it to the top of every page on the site as a link to the home page.
This technique makes it much easier to start from the beginning as well as reinforces the stamp of the company’s logo. Not only does the placement of the logo build brand awareness, but it forms imprinted memories for site users.
Maintain an informational blog
Content is king when it comes to successful site rankings. Fill the website with meaningful and enriching information. Post new blog entries once or twice a week to keep readers and followers active. Posting too slowly will cause readers to lose interest.
Blog posts also allow fans of the business to gain an insider’s point of view and learn more about the personality and character of the company. Blogs facilitate the building of rapport between businesses and their public.
Utilize intuitive navigation
Layout categorizations and submenus carefully. Envision what a public user might want to know and make it easy and natural to find. Confusing web designs always result in people leaving the page and moving onto another site.
Avoid littering the header of the home page with less relevant links and landing pages. Place less critical pieces of information at the bottom of the home page alongside general information links about the company and their creed.
Understand the site’s primary objective
One of the most important key points to remember when designing a website is to understand the site’s primary purpose. The designer needs to have a solid grasp on what the company as a whole is trying to convey through their online presence and emanate that attitude through the site’s design. Sounds simple, right?
Utilize the power of color
Color is important. Utilizing a generally neutral color palette portrays an attitude of elegance and modern design. It is also effective to arrange the site’s color scheme to seamlessly integrate with the colors found in the company’s logo.